Privacy Policy - Safari Fitness

Last updated: 8 December 2025

This Privacy Policy explains how SAFARI FITNESS LIMITED (“Safari Fitness”, “we”, “us”, “our”) collects and uses your personal data when you visit our website https://safari-fitness.com (“Website”) or use our services, including 1-to-1 personal training, online coaching and training programmes.

We are committed to protecting your privacy and handling your personal data fairly and lawfully.

If you have any questions about this Policy, please contact us at info@safari-fitness.com

1. Who we are

Safari Fitness Limited is a company registered in England and Wales.

  • Company name: SAFARI FITNESS LIMITED
  • Trading name: Safari Fitness
  • Registered office / business address: Safari Fitness Limited, Liberty House, 30, Whitchurch Lane, Edgware, Middlesex, HA8 6LE, London United Kingdom

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and, where relevant, the EU GDPR for clients based in the European Economic Area (EEA).

2. What this Policy covers

This Privacy Policy applies to personal data we collect when you:

  • Visit or use our website (https://safari-fitness.com)
  • Enquire about or purchase 1-to-1 personal training or online coaching
  • Purchase or use our training programmes or other products
  • Create an account or log into any client portal linked from our website
  • Contact us by email, phone, social media or other channels

It does not cover websites, apps or services owned or operated by third parties.

3. What personal data we collect

The personal data we collect depends on how you interact with us and which services you use.

3.1 Information you provide to us

a) Contact and enquiry information

When you contact us, make an enquiry or book a consultation, we may collect:

  • Name
  • Email address
  • Phone number
  • Your goals, preferences and any information you include in your message

b) Account and login information

If you create an account or log in to a client or programme portal, we may collect:

  • Name
  • Email address
  • Username
  • Password or login details

c) Training, coaching and health information (special category data)

When you sign up for personal training, online coaching or a training programme, we may collect information such as:

  • Training history and exercise experience
  • Injuries and physical limitations
  • Relevant medical conditions and medication (where you choose to share this)
  • Lifestyle information that may affect your training (for example, work pattern, sleep, stress)
  • Progress information, such as body measurements, training logs, check-ins and feedback
  • Progress photos, if you choose to upload or send them

This information is used to design safe and effective training and/or nutrition plans for you. Because some of this information is health data, it is treated as “special category” personal data under data protection law and is handled with extra care.

We only process health and training information where:

  • You have given your explicit consent; and/or
  • It is necessary to protect your vital interests (for example, in a medical emergency).

You can withdraw your consent at any time (see Section 10), but this may affect our ability to provide certain services.

d) Purchase and payment information

When you buy a programme or service from us, we may collect:

  • Contact details (name, email, billing address)
  • Details of the product or service purchased
  • Payment status and transaction details (for example, date, amount and payment method)

Your payment card details are processed by our chosen payment service provider and are not stored in full on our systems. You should check your payment provider’s own privacy notice for further information about how they handle your data.

e) Marketing preferences

When you subscribe to our mailing list or agree to receive marketing from us, we may collect:

  • Name
  • Email address
  • Your marketing preferences (for example, whether you want to receive newsletters or offers)

 

3.2 Information collected automatically

When you visit our website, we may automatically collect certain technical and usage information, such as:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Approximate location (country or city level)
  • Pages visited, links clicked and time spent on the Website
  • Referring website (where you came from)

We use this information to maintain the security and performance of our website, and to understand how visitors use it so we can improve our services.

We may collect some of this information using cookies and similar technologies. For more details, see Section 7 and our Cookie Policy.

3.3 Information from other sources

We may receive personal data about you from:

  • Social media platforms (for example, when you message us or follow our page)
  • Third-party booking or payment platforms, where you purchase our services through them
  • Marketing or advertising partners (for example, when you respond to an advert or sign up via a landing page)

We only receive the information we need to provide or promote our services and comply with the privacy rules of those platforms.

 

4. How we use your personal data and legal bases

We only use your personal data when we have a valid legal basis. These are:

  • Contract: to provide our services or take steps at your request before entering a contract
  • Legitimate interests: to run and improve our business in a way that does not override your rights
  • Consent: where you have given us clear permission (for example, for marketing or health data)
  • Legal obligation: where we must comply with legal or regulatory requirements
  • Vital interests: where necessary to protect you or another person in an emergency

We use your personal data for the following purposes:

4.1 To provide our services (Contract)

We use your information to:

  • Process enquiries and bookings
  • Provide 1-to-1 personal training, online coaching and training programmes
  • Create and manage your account or client portal access
  • Design and update your training and/or nutrition plans
  • Communicate with you about your plan, sessions and progress

4.2 To manage our relationship with you (Contract / Legitimate interests)

We use your information to:

  • Respond to your questions and requests
  • Notify you about changes to our terms, services or policies
  • Ask for feedback to help improve our services

4.3 To process payments and fulfil orders (Contract / Legal obligation)

We use your information to:

  • Process payments for programmes and services
  • Provide order confirmations and receipts
  • Maintain appropriate financial and accounting records

4.4 To improve our website and services (Legitimate interests)

We use technical and usage information to:

  • Monitor and maintain Website performance and security
  • Understand how visitors use our website and services
  • Develop new features, programmes and services
  • Improve the client experience and our marketing effectiveness

4.5 To send marketing communications (Consent / Legitimate interests)

If you consent (for example, by ticking a box or subscribing), we may:

  • Send you emails about new services, offers, or useful fitness content
  • Invite you to event or promotions

You can withdraw your consent or opt out of marketing at any time by clicking the “unsubscribe” link in our emails or contacting us at info@safari-fitness.com

We may also send service-related communications that are necessary to deliver our services (for example, reminders or important updates). You cannot opt out of those basic service messages while you remain a client.

4.6 To process health and training information (Explicit consent / Vital interests)

We use health and training information to:

  • Assess suitability and safety for training
  • Design appropriate training and/or nutrition plans
  • Monitor your progress and adjust your plan
  • Support you in achieving your goals safely

We rely on your explicit consent to process this information. In rare cases, we may process such information to protect your vital interests, for example in an emergency.

​​​​​​​​​​​​​​​​​​​​​4.7 To comply with legal obligations (Legal obligation)

We may process your data where necessary to:

  • Comply with tax, accounting or other legal requirements
  • Respond to lawful requests from public authorities or regulators

4.8 To protect our business and prevent abuse (Legitimate interests / Legal obligation)

We may use your information to:

  • Detect and prevent fraud or misuse of our website or services
  • Enforce our terms and conditions
  • Defend legal claims

5. How we share your personal data

We do not sell your personal data.

We may share your personal data with:

​​​​​​​​​​​​​​5.1 Service providers

Trusted third parties who help us run our business, such as:

  • Website hosting and maintenance providers
  • Email and newsletter platforms
  • Client management and coaching platforms
  • Payment service providers
  • IT support and security providers

These providers only process your data on our instructions and are required to keep it secure and confidential.

​​​​​​​​​​​​​​5.2 Professional advisers and authorities

We may share data with:

  • Accountants, legal advisers or insurers where necessary
  • Law enforcement or regulatory authorities, if we are required to do so by law

5.3 Business transfers

If we restructure, sell or transfer part of our business, your data may be transferred to a new owner as part of that process. In such cases, we will ensure the new owner continues to use your data only in accordance with this Privacy Policy.

6. International transfers

Some of our service providers may be located outside the UK or EEA. Where this is the case, and your personal data is transferred internationally, we will ensure that appropriate safeguards are in place, such as:

  • An adequacy decision by the UK government or European Commission; or
  • Standard contractual clauses or equivalent protections approved by the relevant authorities.

You can contact us if you would like more information about international transfers and the safeguards we use.

7. Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • Make the site work properly and securely
  • Remember your preferences
  • Understand how visitors use the site (for example, through analytics tools)

Some cookies are essential for the Website to function (for example, to log in or keep items in a cart). Others are non-essential, such as analytics or marketing cookies, which help us improve the Website and our services.

Where required by law, we will ask for your consent before setting non-essential cookies. You can manage your cookie preferences through your browser settings and our cookie banner.

For more detail about the cookies, we use and how to control them, please see our Cookie Policy.

8. How long we keep your personal data

We keep your personal data only for as long as reasonably necessary for the purposes set out in this Policy, including to meet legal, accounting or reporting requirements.

In general, this means:

  • Enquiry information: up to 12 months after our last contact with you
  • Client and training records: up to 6 years after your last training session or purchase (to comply with tax and legal obligations)
  • Health and training information: for as long as you are a client and for a reasonable period, thereafter, usually aligned with the 6-year period above
  • Marketing information: until you unsubscribe, withdraw consent, or we identify that you are no longer engaging with our emails

We may retain information for longer where we need it to establish, exercise or defend legal claims.

When data is no longer needed, we will securely delete it or anonymise it so that it can no longer be used to identify you.

9. How we keep your data secure

We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it, including:

  • Secure systems and access controls
  • Use of reputable, security-conscious service providers
  • Limiting access to personal data to those who need it for their role
  • Regular monitoring of our systems and practices

However, no method of transmission over the internet or method of electronic storage is completely secure. While we do our best to protect your data, we cannot guarantee absolute security. You are responsible for keeping your account passwords confidential.

10. Your data protection rights

Depending on where you live (for example, in the UK or EEA), you may have the following rights over your personal data:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can ask us to correct inaccurate or incomplete data.
  • Right to erasure: You can ask us to delete your personal data in certain circumstances.
  • Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
  • Right to object: You can object to our processing where we rely on legitimate interests or for direct marketing.
  • Right to data portability: You can ask us to transfer the data you gave us to another organisation, or to you, in a usable format, in certain circumstances.
  • Right to withdraw consent: Where we rely on your consent (for example, for marketing or health data), you can withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdrew consent.

You are not required to pay a fee to exercise your rights. We may need to request specific information from you to confirm your identity and ensure your rights are respected securely. We aim to respond to all valid requests within one month.

To exercise any of these rights, please contact us at info@safari-fitness.com.

​​​​​​​10.1 Complaints

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues:

We would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first if possible.

11. Do we use automated decision-making?

We do not use your personal data to make decisions based solely on automated processing that have legal or similarly significant effects on you.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

Update the “Last updated” date at the top; and

Where appropriate, notify you by email or through our website.

We encourage you to review this Policy periodically to stay informed about how we protect your personal data.

13. How to contact us

If you have any questions, requests or concerns about this Privacy Policy or how we use your personal data, you can contact us at:

Email: info@safari-fitness.com

Post:
Safari Fitness Limited
Liberty House, 30 Whitchurch Lane
Edgware, Middlesex, HA8 6LE
United Kingdom